![]() “Part of my role involves exploring new performance marketing channels to add to our channel mix,” says Miniclip user acquisition specialist Will Burnham. ![]() Ran in partnership with Nest Performance, the aim was to target men aged between 18 to 44. One developer that took a stab at marketing to this audience is Miniclip, which ran kicked off a marketing campaign on Snapchat and other digital platforms for Football Strike during the week running up to the World Cup. Snapchat actually reported a drop in daily active users of two per cent in Q2 2018, but still holds around 188 million daily active users of a largely young audience. ![]() The latest social media platform to carve itself out a spot in the marketing mix is chat app Snapchat.Īccording to the recent AppsFlyer Performance Index, the platform has made “significant strides” in the app install marketing space.įor gaming specifically, the messaging app grew 36 per cent, while its share in the non-gaming app install space increased by 75 per cent for the latest six-month report. ![]()
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